We helped discover what makes Scania special. The trust and admiration Scania drivers have for their machines. What started off as an internal content brief to deliver key messages, became a fully integrated piece of brand comms. The films were used across all channels from in-store screens to social and website. The content was used to communicate brand objectives, from new vehicles to used and after sale services, opening dealerships up to client testimonials. This is a brand who knows the power of film. And knows how to drive things forward.